How do you support your mobile customers?

In a previous post we explored the importance of going mobile. We saw huge regional differences, as similarly there will also be differences between target groups. One thing was clear: mobile users are an important group of users to take into account. Depending on the importance of Mobile for your target group, your online strategy could support mobile users in different ways:

  1. “Responsive website design”
  2. A separate mobile website
  3. A branded mobile App

In this post we will look at the alternatives and briefly investigate why you would want to choose each and why not. More