How to design your content strategy for the Chinese market

This article has previously been published in the magazine of the Dutch Chamber of Commerce in Hong Kong, issue 177 and has been modified slightly for the digital channel.

It’s a recurring question: how can we optimize our marketing communication for different geographical locations and target groups. We’ve already finished it for the western market, but how do we approach the East Asian market? For example, can we just translate our English website to Chinese? Well, No. More